Balenciaga’s Next Era Could Belong to Kim Jones

Balenciaga thrives on chaos—crafted chaos, that is. The kind that shocks Fashion Week, fills Twitter threads, and reshapes silhouettes with the audacity of a cultural earthquake. But if the brand’s reign under Demna ever comes to an end (and let’s be real, whispers are getting louder), the most obvious non-obvious heir might just be Kim Jones. Yes, that Kim Jones—the man who moonwalks between Dior’s romanticism and Fendi’s quiet opulence. And hear me out: it makes perfect, deliciously ironic sense.

April 19th . Written by Ryan Packer |Editor and Chief for Plann Magazine

The Fashion Diplomat Meets the Fashion Provocateur

Kim Jones is the chameleon of couture. He’s fluent in streetwear and Savile Row, luxury and legacy. What sets him apart is his ability to not only collaborate but absorb the DNA of a house without losing his own identity. At Balenciaga—where provocation is stitched into every seam—Jones could flip the narrative. Think: less trauma-baiting and more cultural subversion with clarity. Less noise, more message. He’d bring intellect back to shock value.