Heritage Reimagined: Ralph Lauren’s New Collection Spotlights Black Excellence in Martha’s Vineyard
Ralph Lauren just did something different—and it feels intentional. In a bold new collection dropping July 24th, the iconic American brand turns its lens toward Black culture in Martha’s Vineyard, blending timeless prep with powerful storytelling. Rooted in the legacy of HBCUs like Morehouse and Spelman, and laced with nods to Black dandyism, this isn’t just a fashion drop—it’s a cultural moment. One that redefines who belongs in the Ralph Lauren narrative, and where.
July 25th. Written by Ryan Packer | Editor in Chief for PlannMagazineA New Chapter for Ralph Lauren
Ralph Lauren just dropped a collection that goes far beyond preppy aesthetics. This latest release is centered around the Black experience in Martha’s Vineyard, and it’s one of the brand’s most meaningful cultural statements to date.
The timing isn’t random either. In August 2024, the brand appointed a Morehouse graduate to lead the charge—a quiet shift with a loud impact that now shows up visually and narratively in this collection.
Spelman, Morehouse, and the Legacy of Black Dandyism
This isn’t just a lookbook—it’s a tribute.
The collection pays homage to Spelman and Morehouse, two historically Black colleges known not just for academic excellence but for their cultural influence. Ralph Lauren is tapping into that legacy with pieces rooted in Black dandyism—newsboy caps, tailored twill pants, and a vintage prep style that tells a story of refinement, pride, and history.
Visualizing Black Joy in Martha’s Vineyard
From wedding scenes to family gatherings, this campaign places Black luxury and leisure at the forefront. And not in a forced way—in a real one.
“Let’s normalize Black people getting married in Martha’s Vineyard.”
For generations, places like Oak Bluffs have been home to vibrant Black communities. And yet, in many people’s minds, Black affluence in Martha’s Vineyard still feels like an anomaly. Ralph Lauren’s new imagery pushes back on that—making it feel both timeless and right now.
Not Just for the Ivy Set—Streetwear Has a Seat Too
What makes this collection even more compelling is how it plays with duality.
Yes, there are sharp suits and classic prep staples—but there are also streetwear silhouettes and looser fits that speak to today’s generation. It’s a reminder that Black excellence isn’t one look, and you don’t need a newsboy cap to belong.
Whether you rock a cropped varsity jacket or go full vintage prep, there’s space for it all.
Polo Reinforces the Message: Black People Play, Too
We’ve seen Black-owned brands like Dandy and Recreational Habits push the narrative that we play tennis, golf, and pickleball too. But when Ralph Lauren—arguably the godfather of American prep—endorses that story, it shifts the cultural scale.
This isn’t just fashion. It’s affirmation.
Why This Drop Matters
The Martha’s Vineyard Collection drops July 24th, and while some may view it as just another capsule, those paying attention know it’s much more.
It’s a celebration. A correction. A cultural offering.
“Even though I haven’t bought Polo in two decades, I’m excited for what’s next—not just for the brand, but for the stories it’s choosing to tell.”
And honestly? So are we.