Built to Adapt: Nooon’s REBOOT Collection Is Streetwear’s Tech Evolution
3D-printed techwear meets emotional design in fashion’s next era of storytelling.“The future of streetwear doesn’t just look different. It feels different.”
That’s the energy behind REBOOT, the debut collection from Nooon, a New York-based label launched by 24-year-old designer Jose Peon. The Parsons student and techwear visionary is redefining the future of fashion — not with nostalgia, but with tools. REBOOT isn’t just a collection. It’s an operating system.
Released June 20th exclusively at nooon.online, the drop arrives like a software update: sleek, modular, and deeply intentional.
June 27th . Written by Ryan Packer |Editor and Chief of Plann Magazine Streetwear Rewritten in Code and Cloth
REBOOT is what happens when you build clothes like architecture and code them like apps. Think 3D-printed footwear, bonded fabrics, NFC-tagged garments, and reversible tees that don’t just flip — they function.
“Every piece in REBOOT feels like it was designed for a future that hasn’t arrived yet.”
But it’s not all cold tech. Nooon balances precision with emotional resonance. From ripstop windbreakers to sculptural accessories, every detail is intentional — from seam placement to fabric behavior. Each garment is both wearable and conceptual.
The Zellerfeld Linkup: Footwear as Future Signal
Nooon partnered with Zellerfeld, the industry giant in digitally fabricated footwear, to create sculptural, 3D-printed shoes that feel like alien relics. But they’re more than just good-looking — they’re custom-fit, function-first, and loaded with NFC tech that lets users tap into the item’s origin story or authentication page.
A Philosophy of Regeneration
REBOOT is rooted in the idea of regeneration — not just of style, but of system. Peon’s designs move between the physical and virtual, rethinking how garments can be worn, felt, and even interacted with. There’s memory in these seams. There’s storytelling in every pocket.
“With REBOOT, Nooon isn’t just selling clothes — it’s selling a new way to exist inside them.”
This is more than a techwear drop. It’s a manifesto.
Why Nooon Is a Name to Watch
Founded just last year, Nooon is already moving like a legacy brand in beta mode — concept-first, fearless, and one step ahead. It’s not riding the wave of techwear; it’s building a whole new ocean. With REBOOT, Jose Peon and his team aren’t asking what clothes can look like — they’re asking what clothes can do.
The brand isn’t concerned with virality or mass appeal. Instead, it’s committed to a vision where fashion functions like software, footwear is sculptural, and every piece has a digital fingerprint you can trace. There's a quiet confidence in this kind of innovation — the kind that doesn’t scream for attention but earns it anyway.
“With REBOOT, Nooon isn’t just selling clothes — it’s selling a new way to exist inside them.”
As the fashion world continues to flirt with artificial intelligence, augmented reality, and digital couture, Nooon feels grounded. Focused. Ready. It’s not gimmick-led — it’s purpose-built. And if REBOOT is just the beginning, then the next drop might not just change your wardrobe. It might change the language we use to talk about fashion entirely.
Nooon is no longer just one to watch — it’s one to download.
