The Brands Running Summer 2025: From Quiet Luxe to Y2K Loud
Summer 2025 isn’t about playing it safe — it’s about letting your clothes say something before you do. From the rise of minimalist icons to the rebirth of chaotic denim, this summer’s top brands prove one thing: fashion is still a conversation starter.“Whether you’re wrapped in ribbed knit or rhinestones, the brand matters more than ever.”These are the labels dominating the season — and your feed.
June 16th. Written by Ryan Packer | Editor and Chief of PlannMagazine1. Miu Miu: Balletcore to the Bank
If summer had a mascot, it would be wearing Miu Miu. From micro mini-skirts to vintage-inspired fringe and pastel satin flats, Miu Miu continues to own the balletcore wave — only now, it’s been roughed up just enough to feel fresh.
TikTok loves it. Editors can’t stop writing about it. And let’s be honest: nobody does "schoolgirl with a secret" better.
“Miu Miu is nostalgia dressed in Prada-level tailoring.”
2. SKIMS: Shapewear, Swimwear, Everywhere
Call it what it is: the empire of comfort. SKIMS, led by Kim Kardashian, has transcended underwear and made loungewear, swimwear, and stretch dresses essential parts of the everyday wardrobe.
The brand’s summer 2025 drops include buttery-soft swim sets, mesh maxi dresses, and tonal matching separates that fit right into the clean girl aesthetic — without sacrificing shape.
If Google searches are any clue, SKIMS is less trend and more takeover.
3. Diesel: Denim's Dark Horse Comeback
You’ve seen it — the Y2K denim renaissance is back in full force, and Diesel is riding it like a champion. Their 1DR bags are still charting on Pinterest boards, and their S/S 2025 show reminded us that washed denim, metallic accents, and rebellious energy still sell.
“Diesel isn’t just a throwback — it’s a cultural reset for Gen Z grunge.”
This summer, Diesel is less mall brand, more runway renegade.
4. Jacquemus: South of France, Everywhere
If your summer mood board includes sunsets, linen, and a breeze through your unbuttoned shirt — it’s probably inspired by Jacquemus.
The brand continues to blur the line between resortwear and ready-to-wear, with relaxed silhouettes, tiny-but-iconic bags, and art-directed campaigns that make us all wish we were barefoot in Marseille. And with celebs like Dua Lipa and Bad Bunny flaunting custom looks, its social currency keeps climbing.
5. The Row: Quiet Luxury, Loud Impact
In a world that still can’t shut up about “quiet luxury,” The Row is the blueprint. The Olsen twins’ label is the go-to for oversized cotton shirts, polished trousers, and ballet flats that whisper wealth.
Summer 2025 leans into the same philosophy: minimalist, meticulous, and unmistakably expensive. It’s not trying to trend — and that’s why it keeps doing exactly that.
Final Take: These Brands Aren’t Just Trending — They’re Telling the Story of Summer
The message is clear: this summer’s style isn't one-size-fits-all. It’s multiverse dressing — where minimalism, maximalism, nostalgia, and innovation can all exist in the same closet. Whether you’re team SKIMS or team The Row, just make sure your fit says something before you do.